Rufus Leonard

From 2018 to 2020, I came up through their internship programme.

I learnt to adapt to the tone of voice (TOV) of many key brands, juggled relationships with clients, and worked on my first app for WWF.

Blog

My blog posts included: ‘Brands on Snapchat’, ‘The Importance of Microcopy in Brand Experiences’, and ‘The Language of Men’s Mental Health’.

I also proofread and ghostwrote for senior members of the agency.

Case studies

These showcased the agency’s work, following the format ‘The Challenge’, ‘Our Visionary Thinking’, and ‘Our Detailed Doing’.

I wrote case studies for Accenture, Aviva, Fight for Sight, IHG, and British Red Cross.

Award entries

I worked with the marketing team for the Transform Awards, DXA, and The Drum.

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Culture Cubs

This covers Rufus Leonard’s social side. I was an active member of the society and worked with designers to bring the social events like our 2019 summer party to life. For this event, I combined the language and tone of RuPaul’s Drag Race and Miami Vice.

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The Gym Group