The Gym Group
Awards
Bronze Award at DXA’19
Best Digital Change and Transformation: Project/Platform
Marketing Week Masters 2018: Best Digital Transformation Award
Context: The Gym Group was a major client for Rufus Leonard. I worked on the brand’s bigger projects like their Chatbot and FitQuest as well as their site’s overall UX and UI copy. My work with them helped Rufus Leonard win several awards.
My work:
Wrote their campaigns:
- First Steps: getting people into the gym for the summer.
- Getting started: showing members what they can do within their membership.
Promoted and updated their products:
- FitQuest by breaking down complex content to help users understand what FitQuest is and how to use it through an FAQ section.
- LIVE IT membership with new introductory copy, and the welcome message on the user profile page of the member’s area.
- Profile building: created a questionnaire helping users choose their goals and how they could achieve them.
I also wrote their error messages, loading messages, CTAs, and microcopy across the site.
User’s welcome message
FitQuest
